Did LinkedIn Sell Its Soul to Fit in?

Michael Grossman
The Startup
Published in
4 min readDec 17, 2020

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If It Looks Like A Duck And Quacks Like A Duck, It’s Bad Branding

Whether you call them Stories, Reels, or Fleets, all represent the same idea: short-form video. In the grand tradition of success and repetition that defines the internet landscape, every social platform has now come up with its own version to grab just a few more seconds of user attention.

Even LinkedIn.

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Michael Grossman
The Startup

Brand braggadocio and message minstrel for groundbreakers. Recovering politico. Bibliophile and Borscht-belt Jew.