Four Things Your Brand Can Learn From Grumpy Cat

Michael Grossman
3 min readMay 20, 2019

The internet was made by and for cats. What other possible explanation could there be for the crazy sensation known as Grumpy Cat? But as you indulge yourself in a private moment of mourning over her death earlier today, it’s never too soon to think about the lessons we can apply from her fame. The internet’s backbone, after all, is shamelessness so let’s dig into the litter box.

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Michael Grossman

Brand braggadocio and message minstrel for groundbreakers. Recovering politico. Bibliophile and Borscht-belt Jew.