How Circumstances Can Upend Your Social Media Budget

Michael Grossman
4 min readAug 31, 2019
Things beyond your control can easily cause you to spend more on social media than you intended.

Facebook got gamed again this week by people trying to influence an election, and it’s a great case study in why you need flexibility in your social media ad budget.

The Illuminati Isn’t Alive

No, this time it wasn’t Vladimir Putin sitting behind his desk at the Kremlin scheming a sequel to 2016. Facebook ad prices skyrocketed this…

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Michael Grossman

Brand braggadocio and message minstrel for groundbreakers. Recovering politico. Bibliophile and Borscht-belt Jew.